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CDP integrations overview

Command AI integrates with the most popular Customer Data Platforms (CDPs) — Twilio, Segment and Rudderstack.

What is the purpose of these integrations?​

CDPs are like the carrier pigeons of Command AI data to the rest of your product stack. While we have integrations that allow you to send data to many popular tools (like product analytics platforms) directly, a CDP integration expands the scope of where you can send Command AI data.

These integrations are typically the first our customers enable, because they make it simple to send Command AI events to any other tool that is connected to the CDP.

What can I do if I use a CDP tool you don’t integrate with?​

Answer: Use our SDK and API​

Fear not. Our integrations are a relatively thin layer on top of some pretty basic general-purpose SDK and API methods that you can use to create your own integration with any third-party CDP.

Sending data from Command AI​

To do this, you can utilize an event subscriber. Simply create an event subscriber and within the body of that subscriber send the event payload to the CDP of your choice.

// The function that handles Command AI events
const myHandler = (eventName, eventData) => {
  sendToMyCDP({ name: eventName, ...eventData });
};

// Subscribe to Command AI events
const unsubPromise = window.CommandBar.addEventSubscriber(myHandler);

// Later, call the function returned by the promise
// to unsubscribe your handler from Command AI events.
unsubPromise.then((unsub) => unsub());

Sending data to Command AI​

To send data to Command AI, you can use the strategies described in our User Properties doc.

  1. Provide audience and other user properties via the boot SDK method
  2. Use the https://api.command.ai/api/{your_org_id}/bulk-identify/ API URL — be sure not to forget the trailing slash!

Your CDP should be able to provide information to your client via the first method.